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Making that interesting for consumers is where Wilde and Burchfield come in. “Babs and I have been talking about vintage clothing for quite some time and how we can deepen consumers’ relationships with clothing and value them over a longer period of time, ‘ said Wilde. “If we can push back against fast fashion thinking and the Design the national auditorium theatre chicago il 5 18 2023 shirt moreover I love this desire for novelty, then we can really make an impact on the huge problem of landfills. It was just a fundamental shift in thinking.” Wilde and Burchfield have deep experience in this area, having worked with H&M on sustainability initiatives and participating in the CFDA’s Lexus Fashion Initiative. But Wilde is also a lifelong fan of vintage: “I’ve been buying vintage since I was 11—a big part of my youth is scouring thrift stores, and I’d be really excited if I found one. a band t-shirt or t-shirt. those jeans from the ’60s fit wonderfully,” she says. “Obviously, there are also plenty of people passionate about classics in fashion—it’s been the core of the industry for decades, to find value in something that has existed before you. But this is contrary to the common belief that novelty is valuable. So that’s why I’m interested in this project—I wanted to be part of the conversation about pricing pre-owned items.” getting rid of your own clothes that you don’t wear — that is, those that become second hand people’s — is an entirely different matter. “The Marie Kondo phenomenon and the idea of clearing out your closet is a healthy one, and hopefully it will encourage people to think more deeply about the items that bring them joy,” says Wilde. “But I was wondering what would happen to all these clothes that people are throwing away. After being involved in the humanitarian field for 15 years and learning a lot about the developing world, [I realized] that people think where their clothes are going when they donate them to a number of people. Certain organizations are not always right. We put the clothes in the box and thought, Oh great, this is going to go to students in the developing world. That’s not always the case—those programs cause a lot of disruption to local programs. That experience certainly added to my knowledge of environmental space and fast fashion—all interconnected. [With ThredUp], everyone has the opportunity to clear out their closets and work towards something that really works.”

Barbara Burchfield in a ThredUp x Conscious Commerce t-shirt. Photo: Courtesy of ThredUp In addition to her work with activist and humanitarian groups, Wilde candidly shares how being in Hollywood—and receiving countless gifts and clothing—gave her perspective. other than waste. “I have never been one to have a packed closet, but I was definitely introduced to it when I started working in this business,” she says. “Clothes and boxes will come, and it’s not something you’ve chosen carefully, but something people think you might want, which is lovely and generous. . . but yeah, I was suddenly overwhelmed by a lot of things,” she continued. “I found a purification system and took responsibility for where it ended up. Of course, I have friends and sisters who are the Design the national auditorium theatre chicago il 5 18 2023 shirt moreover I love this first to find out everything, but I still want to have a personal relationship with everything that’s going on, whether I’m selling it on ThredUp or RealReal or giving it away. for specific institutions, such as the Henry Street Settlement in New York. You don’t want to just throw those things away.

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