Duranduran t-shirt
Duranduran t-shirt
What’s so compelling about a haircut? “I think we are always drawn to a change and a surprise, and we have a unique relationship with our hair—it’s different to doing makeup, as you can’t just wipe it off. There’s a sense of danger associated with a big chop,” says Hersheson. Capture that dangerous process on film, and the Duranduran t-shirt but in fact I love this result is clients who feel braver, as the idea of change is made more accessible. “We’re in an age of ‘try-before-you-buy’ where we research everything from restaurants to hotel rooms. These videos give people confidence in seeing what they are getting before they commit,” says Luke. “In the old days, people used to bring in photographs from magazines; now they come in and show our stylists the videos they themselves have posted, and say, ‘I want that.’”
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